A bridal shop in downtown’s Pioneer-Endicott Building has received a $25,000 city loan to aid in opening its doors. The Saint Paul Housing and Redevelopment Authority (HRA) board approved the loan on April 27 for La Noire Bridal.

The shop is opening in a vacant skyway space at 141 E. Fourth St. Shop owner Lorraine Love has extensive experience as a wedding and event planner, as well as a freelance hair and makeup artist.

In a staff report, city planning director Nicolle Goodman said La Noire Bridal will offer a unique addition to the existing bridal shops in the metro area. Goodman said La Noire Bridal’s focus goes beyond traditional wedding items by offering attire geared for a variety of cultures.

A significant investment has already been made in La Noire Bridal, Goodman said. The $25,000 to cover a financing gap comes from city business development funds.

— Jane McClure


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